Navigating AI for Web UX and Organizational Psychology With Erin Sucher-O’Grady

Erin Sucher-O'Grady

Erin Sucher-O’Grady is a Senior Strategist and leadership team member at Integrity XD, a St. Louis-based UX agency serving Fortune 500 companies and local businesses. With a robust history of leading marketing teams of all sizes, Erin brings a wealth of experience, contributing to the broader conversation through consulting, writing, and podcasting. She is also noted for her valuable insights into artificial intelligence, having helped launch innovative AI products for healthcare nonprofits. A passionate educator and learner, Erin is currently completing her master’s degree in organizational psychology at Harvard University. 

Here’s a glimpse of what you’ll learn: 

  • [1:24] Erin Sucher-O’Grady explores the integration of AI in application development
  • [3:29] The importance of balancing remote and in-person work interactions
  • [4:28] Approaches for retaining young talent in a remote work era
  • [7:39] Best practices for hybrid work models and optimizing team collaboration
  • [9:53] Embracing holistic practices and technological advancements in web development
  • [18:19] How can companies adapt to the rapidly changing technology space?
  • [22:59] Utilizing positive reinforcement to enhance team performance and morale
  • [33:44] The effect of radical transparency and managing feedback in team dynamics
  • [41:28] Recent advancements and potential uses for AI in web development and UX

In this episode…

With technological breakthroughs like AI becoming an asset in IT marketing and remote work, how can leaders foster a culture that nurtures team growth amidst the allure of online communication? Does simplifying the complex translate into more effective collaboration and productivity?

Erin Sucher-O’Grady explores adapting leadership and leveraging AI in marketing, diving deep into the fusion of organizational psychology and IT marketing. Erin discusses the benefits and challenges of remote and hybrid work, emphasizing the crucial role of authentic engagement and personal interactions among teams. She shares how Integrity XD’s adaptive approach to web development boasts a responsive structure made possible through a method known as holacracy. By maintaining a clear mission and vision while acknowledging individual contributions, organizations can attain effective leadership. Her insights also delve into how AI can streamline processes and revolutionize user experience in web development.

Join us on this episode of the Tailwind Marketing Podcast as we chat with Erin Sucher-O’Grady, a Senior Strategist at Integrity XD and a Harvard master’s student in organizational psychology. We discuss the impact of AI on web development, including a recent AI chatbot launch in healthcare. Erin also shares insights on maintaining team cohesion in remote and hybrid work environments post-COVID. Learn practical tips for leveraging AI, fostering organizational culture, and driving business success in the 21st century. Tune in for a deep dive into the intersection of technology and human behavior.

Resources mentioned in this episode:

Quotable Moments:

  1. “It’s not just about ‘Hey, we do AI,’ but how it’s really going to be useful for clients.”
  2. “Relationships develop over small interactions over time, which build trust and make us feel connected.”
  3. “The aim of an organization should always remain the same, even if the tools to achieve it change over time.”
  4. “We have to create a balance of positive interactions to successfully navigate the tough conversations.”
  5. “We’re in a space of too much information, and a differentiator is going to make life more simple.”

Action Steps:

  1. Embrace remote and flexible work: This fosters a culture of trust and balances life’s demands, addressing the challenge of dispersed teams.
  2. Prioritize face-to-face interactions: This is essential for building mentorship and career growth, as highlighted by Erin’s acknowledgment of its irreplaceability.
  3. Foster positive reinforcement: This helps maintain employee morale and is effective for overcoming the weight of negative feedback in the workplace.
  4. Implement an agile organizational model: This encourages quick adaptation to technological changes and market demands, just as Erin notes the importance for her company.
  5. Integrate AI intelligently: This ensures you apply AI in ways that simplify processes and add real value for clients rather than adopting technology for its own sake.

Sponsor for this episode…

This episode is brought to you by Condor Marketing & Staffing

Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs. 

Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.

We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.

To learn more about our execution of ROI-focused marketing, reach out to us at or email us at

Carlos Corredor

All-business Digital Marketing. 10+ years working in digital strategy, analytics, and measuring the impact of marketing initiatives on actual business outcomes. Founded Condor in 2018 to help business owners and mid-size companies grow profitably and get the maximum ROI out of their digital marketing programs.


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