Jen Brown is the Marketing Director at Worldly, a platform that helps businesses manage sustainability data across complex supply chains. Her career has included leading roles at Gartner, Google, and Salesforce, where she developed deep expertise in product marketing and messaging. At Worldly, Jen focuses on connecting data, action, and storytelling to help businesses align sustainability with tangible business value.
Here’s a glimpse of what you’ll learn:
- [03:00] How Gartner shaped Jen’s understanding of messaging and buyer needs.
- [10:00] Lessons from Google and Salesforce on communicating value at scale.
- [17:00] Why sustainability is no longer optional in a data-driven business world.
- [22:30] How factories and businesses collaborate to drive sustainability improvements.
- [30:00] The role of risk management in building sustainable supply chains.
- [40:00] The challenges of creating a category in the growing sustainability tech market.
In this episode…
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progress in today’s sustainability-driven market.
Resources mentioned in this episode:
Quotable Moments:
- “Sustainability isn’t a nice to have thing; it’s actually risk management.”
- “The time has come for sustainability to be the must-have.”
- “Few words are more powerful than a lot of words.”
- “We don’t need more data; we just need better interpretation.”
- “Don’t be an empty promise company; back it up with action.”
Action Steps:
- Make sustainability a business priority: Align environmental goals with tangible business outcomes, such as reducing risk and improving operations.
- Focus on clear, concise messaging: Cut through the noise with messaging that connects sustainability to what customers and stakeholders value.
- Use data to drive progress: Leverage sustainability data to measure performance, collaborate with suppliers, and take action.
- Listen to your customers: Follow their demands for sustainability to stay competitive and protect your business relationships.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at hello@condoragency.com.
