Shelly Mahon is the VP of Marketing at Zia Consulting. She came up through parenting programs and academic writing before jumping into tech. Now she runs marketing for a firm deep in content management and SAP documents. She’s got one foot in systems, the other in storytelling. She also hosts The Parenting World Podcast.
Here’s a glimpse of what you’ll learn:
- [05:00] Why writing still wins—even when AI floods the zone
- [08:00] Prompt engineering: how to get AI to sound more like you and less like LinkedIn
- [10:45] SEO vs. Voice: when to listen and when to break the rules
- [15:10] How content becomes more useful when sales helps shape it
- [20:15] Content isn’t a nice-to-have—it’s the backbone of demand gen
- [24:10] Keeping content fun (even when SEO’s breathing down your neck)
- [28:30] AI tools that help—but don’t hijack—your message
In this episode…
The robots can write. That’s not the problem. The problem is they can’t sound like you. And if your content doesn’t sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carlos and Shelly peel back the curtain on how real teams build content that says something. From “make sure this ranks” to “make sure this matters.” Because in the end, content isn’t a deliverable. It’s a handshake. And if it doesn’t feel human, it won’t land.
Resources mentioned in this episode:
Quotable Moments:
- “We have to pay attention to the human nuances. AI isn’t going to do that.”
- “Don’t just ask AI for answers—ask what you might be missing.”
- “Writing is something you get in your head. You need another set of eyes.”
- “People want to work with people they like. Your tone should reflect that.”
- “Don’t be afraid to continue to be you, be creative, have fun.”
Action Steps:
- Use AI to sketch ideas. Then make it yours.
- Ask sharper prompts. Dig past the surface.
- Share drafts with people who know the work, not just the grammar.
- Nail the tone. Then layer in the SEO.
- Don’t let good content die in a Google Doc—repurpose with tools.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at Condoragency.com or email us at hello@condoragency.com.
