Brittany Duffin is a marketing expert with over 15 years of experience specializing in content strategy, branding, and copywriting. Throughout her career, she’s worked in various industries, focusing on B2B and IT consulting. Brittany’s deep experience includes a significant tenure at Gartner, where she sharpened her skills in content creation and understanding the customer journey. Her practical marketing approach has made her a go-to authority for companies looking to connect meaningfully with their audiences.
Here’s a glimpse of what you’ll learn:
- [03:14] The importance of understanding customer language for content resonance.
- [12:30] Why actionable customer feedback is essential for refining marketing messages.
- [16:45] How a consistent and authentic brand voice fosters trust in the AI era.
- [20:30] Why communication with your audience requires authenticity.
- [29:40] How to identify relevant customer feedback patterns and avoid the noise.
- [39:30] How understanding the full customer journey is key for mid-market companies to close more deals.
In this episode…
In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Duffin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential.
They discuss how a consistent brand voice is more important than ever in today’s AI-driven world, and why companies fear being boxed in by committing to one voice. They compare effective communication to dating—authenticity is key to building trust.
Resources mentioned in this episode:
Quotable Moments:
- “To build great content, you first need to understand your customer. Without this foundation, everything else will fall short.”
- “I prefer to watch a movie that is cheaply produced but with an amazing script or plot, versus the opposite”
- “The best way to align marketing with project managers is through regular insights sharing — don’t keep that feedback siloed.”
- “Communication is like dating; if you’re not genuine, it’s not going to work.”
- “Start with a solid foundation, refine it over time, and scale when you’re ready — that’s how to build an effective content approach.”
Action Steps:
- Understand your customer by talking to the teams interacting with them.
- Build your customer journey Matrix framework, think about them through different phases: awareness, consideration, conversion, and retention.
- Make your messaging genuine, like a great first date — don’t hide behind corporate speak.
- Regularly collect customer feedback and use it to improve your messaging.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at Condoragency.com or email us at hello@condoragency.com.
