Prasanna Dhungel is the co-founder and managing partner of GrowByData, a Boston-based marketing intelligence firm that helps brands optimize their digital presence by analyzing customer journeys, pricing strategies, and search behaviors. With degrees from Cornell, Princeton, and Northwestern’s Kellogg, Dhungel is a respected leader in data-driven marketing, focusing on the intersection of technology, customer experience, and competitive analysis.
Here’s a glimpse of what you’ll learn:
- [00:03:00] The evolution of Google SERPs and the shift from blue links to AI-powered responses.
- [00:06:00] How Google’s free listings and merchant ads impact competition in retail.
- [00:12:00] Monitoring brand share of voice and the significance of signal-based SEO strategy.
- [00:19:00] The role of video and visual content in B2B search marketing.
- [00:31:00] Leveraging AI for tasks like pricing intelligence and campaign management.
In this episode…
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen in to learn actionable steps to refine your SEO and paid search strategy to gain visibility in the changing digital landscape.
Resources mentioned in this episode:
Quotable Moments:
- “You cannot just think about traditional blue links and text ads. If you are caught up in that silo, you are way behind the wall.”
- “Our behavior isn’t going to change whether we’re at home or we’re at work… If you see a brand with a well-made video, you’ll like to see that.”
- “We definitely don’t want more tools… we don’t even want more data. We want the right interpretation of that data.”
- “AI is only as good as the data you provide… making sure it’s high quality becomes even more important.”
- “You feel like you need to come up every Wednesday with a world-solving insight… that’s another challenge.”
Action Steps:
- Monitor and Analyze SERP Changes Regularly: Track your brand’s performance on Google by monitoring top keywords daily across desktop and mobile. Use share of voice reports to understand how your visibility compares to competitors and where Google’s AI picks up certain content types.
- Experiment with Diverse Content Types: Explore using video, visual content, and offsite SEO tactics to diversify your strategy. If Google is increasingly displaying videos and images for your target keywords, adapt your content to take advantage of these formats.
- Focus on Data Quality for AI-Driven Decisions: Invest in high-quality, relevant data for your AI models, especially for tasks like pricing and performance monitoring. Ensure that your internal processes support consistent data hygiene to improve AI reliability and precision.
Sponsor for this episode…
This episode is brought to you by Condor Marketing & Staffing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at support@condoragency.com.
