Kate Bitely is the VP of Marketing and Communications at Agile Defense, a cybersecurity, data analytics, and digital transformation firm. With a background in both government and private sector companies, Kate has a wealth of experience navigating the complexities of brand evolution in fast-paced environments. At Agile Defense, Kate’s team, though small, is mighty, managing everything from M&A communications to rebranding efforts while integrating AI tools into their strategy.
Here’s a glimpse of what you’ll learn:
- [03:00] The role of marketing during mergers and acquisitions
- [06:00] Why “evergreen content” is a thing of the past
- [12:00] The power of AI as a “fifth team member” in a small marketing department
- [18:00] How to get the entire company to wear a marketing hat
- [22:00] Leveraging external partnerships to humanize a tech brand
In this episode…
Marketing isn’t about cranking out perfect, timeless content anymore—it’s about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of marketing through hyper-growth, mergers, and running lean. Forget “evergreen.” Think AI as your extra teammate, there for speed and sparks. And here’s the twist: the best marketers inside your company might not sit in marketing at all.
Resources mentioned in this episode:
Quotable Moments:
- “Evergreen content doesn’t really exist anymore. It’s a mindset shift.”
- “AI is the fifth person on our team.”
- “The magic in content comes from the human. AI helps multiply that output.”
- “I think it’s important to know your strengths and weaknesses, and build around what you can’t do.”
Action Steps:
- Keep content relevant—update it regularly and stay nimble to match your company’s pace.
- Use AI to handle repetitive tasks but keep the creative control in-house.
- Turn every employee into a marketing advocate—everyone should share your brand.
- Build brand partnerships outside of your business—give your brand a human touch.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at Condoragency.com or email us at hello@condoragency.com.
