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Demand Generation

PodcastDemand Generation

A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Tanner Stolte, Senior Customer Success Manager at LinkedIn, to unpack the best ways to leverage LinkedIn...
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PodcastDemand Generation

The Evolution of Demand Generation in B2B Marketing

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and...
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PodcastDemand Generation

The Spiderweb Content Approach To Improve SEO

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be...
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PodcastDemand Generation

Old-School Sales Tactics in Today’s IT World

In this episode of the Tailwind Marketing Podcast, Carlos Corredor chats with Bijan Abrahim, a Senior Sales and Marketing Officer at theITSupportCenter. They dive into how traditional sales tactics like...
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PodcastDemand Generation

B2G Sales Cycles and Relationship Building

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Alex Love, VP of Marketing Communications at RIVA Solutions. Alex shares her extensive experience in B2G...
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PodcastDemand Generation

ABM and Content-Driven Growth

On this episode of the Tailwind Marketing Podcast, we chatted with Josh Shulman, Head of B2B Marketing at Innovecs. Josh discusses his experiences updating traditional marketing methods with modern strategies...
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PodcastDemand Generation

Revamping Traditional Marketing Tactics

In this episode of the Tailwind Marketing Podcast, Carlos Corredor hosts Dave DelVecchio, the Vice President of Marketing and Communications at Sourcepass, to discuss melding traditional approaches with modern strategies...
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PodcastDemand Generation

Strategies for Fostering Partnerships To Grow and Scale an Agency

In this episode of the Tailwind Marketing Podcast, Carlos Corredor interviews Ben Fox, Co-founder and Managing Director at FP Digital, about cultivating relationships to grow an agency. Ben discusses the...
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Demand Generation

Benefits of Sales Enablement: Close The Loop & Make More Sales

Maximize revenue and streamline sales with the benefits of sales enablement. Bridge the gap between marketing and sales for success....
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Demand Generation

Optimizing Your Website: Understanding SEO Audits

Dive into why SEO audit is important and how it can help you improve your organic website traffic. Read on to learn about the benefits of SEO audit....
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