Building a Digital Foundation That Lasts With Chiala Marvici

Chiala Marvici is a marketing fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she has continuously adapted to changes, playing a key role in helping businesses transition to digital platforms during the pandemic. Her expertise in establishing a solid digital foundation makes her insights invaluable for understanding how businesses can successfully navigate their marketing journeys.

Here’s a glimpse of what you’ll learn: 

• [01:56] Chiala Marvici’s diverse career — from beauty to IT
• [04:30] Self-promotion strategies for thriving in digital transitions
• [06:02] Secrets for building a brand around customers
• [07:30] How can you create a website that truly connects?
• [12:06] Why to use organic traffic growth tactics before ad spend
• [19:26] How to allocate your marketing budget wisely for maximum impact
• [20:56] Leveraging ChatGPT to boost marketing productivity
• [28:39] How can you enhance customer connections amidst AI advancements?
• [34:01] Focusing marketing efforts by deeply understanding your audience

In this episode…

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits with Chiala Marvici, a fractional director with experience in beauty, real estate, and IT services. Chiala shares how she helped businesses adapt during the pandemic and build digital foundations that truly connect with audiences. They dig into using web analytics to make the most of your marketing budget, explaining why a pretty website needs to convert, and explaining how the first step in branding is understanding who your customer is.

Resources mentioned in this episode:

• Carlos Corredor on LinkedIn
• Condor Agency
• Chiala Marvici: LinkedIn | YouTube | Instagram

Quotable moments:

• “Understanding who your customer is should be the priority because everything has to appeal to that customer.” 
•  “If you’re a startup, invest in an SEO expert to get the search results you need.” 
• “People lose touch with what it means to have that organic traffic and how valuable it can be for a business.” 
• “You need to take the time to look at analytics and figure out what’s working and what’s not.” 
• “Everything you do in marketing has to serve that one thing — the success of your products or services.” 

Action Steps:

1. Understand your audience: Researching and defining your ideal customer profile helps ensure that every aspect of your marketing strategy, from branding to the user experience, is tailored to meet the needs and preferences of your target audience. 
2. Invest in SEO: Allocating part of your marketing budget to hiring an SEO expert enhances your search visibility with organic search, setting a strong foundation for long-term growth without over-relying on paid media.
3. Leverage digital analytics: Analyze your digital marketing analytics to understand customer behavior and campaign effectiveness, identify opportunities for improvement, optimize marketing strategies, and ensure that resources are used efficiently to maximize return on investment.
4. Enhance customer communication: Focus on nurturing customer relationships through personalized communication and engagement. This is crucial to maintaining customer loyalty and leveraging positive reviews, which act as powerful endorsements that can drive new customer acquisition.
5. Utilize AI tools like ChatGPT: Use AI tools to streamline content creation and marketing tasks, allowing your team to maximize productivity and creativity without the need for a large team, making it possible to maintain a competitive edge even with limited resources.

Sponsor for this episode…

This episode is brought to you by Condor Marketing & Staffing. 

Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs. 

Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.

We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.

To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at support@condoragency.com.