Breaking Down AI for Marketers with Joya Scarlata

Joya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broader exploration of AI’s transformative potential in marketing. A resourceful thought leader, she’s actively involved in the AI community as a writer, speaker, and co-host of The Marketer’s Guide to the AI Galaxy podcast. Recognized as one of the Top 101 Women in AI Marketing, Joya is a vocal advocate of AI-driven marketing strategies.

Here’s a glimpse of what you’ll learn: 

• [02:10] Joya Scarlata’s dive into AI during the pandemic
• [04:05] How generative AI like ChatGPT has taken the marketing world by storm
• [04:36] The importance of simplifying AI for a broader audience through accessible content
• [07:22] How to effectively train junior marketers to balance AI use and human creativity
• [12:09] The potential of AI in making informed, data-driven decisions for your organization
• [14:30] Insights into the evolving role of leadership in the age of AI adoption across industries
• [19:53] Why ethical considerations are crucial in implementing AI strategies in marketing
• [24:34] Leading online courses and resources to build your foundational knowledge of AI
• [29:10] Why the human touch remains irreplaceable in AI-enhanced marketing strategies

In this episode…

Are you overwhelmed by the rapid integration of AI in business strategies? How does it affect leadership decisions, and how can we prepare for an AI-led future in the complex world of IT marketing? Learn how a seasoned marketing leader unpacks tech jargon and transforms curiosity into action.

Tech marketing expert Joya Scarlata provides an insider’s perspective on the transformative power of AI, demystifying it and its applications in marketing. She shares invaluable insights into how marketing professionals can leverage this technology to enhance strategies, measure success, and reinforce their company’s position. Narrating her journey into the world of AI, she highlights the importance of starting small and balancing human creativity with AI efficiency for optimal outcomes. With a passion for making AI concepts more accessible, Joya offers tips on training marketers to use AI tools effectively and responsibly, emphasizing the need for a sound AI strategy and ethical practices for sustained growth and recognition.

In this episode of the Tailwind Marketing Podcast, we chat with Joya Scarlata, Director of Digital Marketing at InterraIT. Joya discusses how her fascination with AI during the pandemic led to a deep dive into its practical applications in marketing. She talks about making AI accessible, balancing AI tools with human creativity, and ethical considerations in AI use. Listen in to discover her tips for using AI to enhance marketing strategies, the importance of understanding AI fundamentals, and how AI can transform decision-making and business success in the tech industry.

Resources mentioned in this episode:

• Carlos Corredor on LinkedIn
• Condor Agency
• Joya Scarlata on LinkedIn 
• InterraIT
• The Marketer’s Guide to the AI Galaxy 
• Coursera
• Udemy
• LinkedIn Learning

Quotable Moments:

• “I just became really, really fascinated about learning more about how AI works and how it just affects different industries.”
• “Generative AI really came on the scene and exploded before you would see ChatGPT taking the AI world by storm.”
• “It’s important to make AI accessible and easier to understand to a wider audience.”
• “The human element of it and the creativity that marketers bring, I think that no matter how evolved AI gets, I don’t think it can replace that aspect of it.”

Action Steps:

1. Explore chatbots and their functionality to deepen your understanding of AI’s day-to-day applications: Engaging with AI tools like chatbots offers a hands-on method for appreciating AI’s convenience and efficiency in routine interactions.
2. Consume accessible AI content to demystify complex concepts and apply them to marketing strategies: Simplified explanations of AI technologies serve as a foundation for practical application in real-world marketing contexts.
3. Balance AI tool adoption with human creativity in marketing campaigns: This approach ensures that marketing retains its unique human touch, fostering authentic connections with audiences.
4. Invest in ethical AI practices within your organization to build trust and ensure data privacy: Ethical AI usage safeguards company reputation and customer relationships by prioritizing data security and transparent practices.
5. Commit to continual learning by accessing online AI courses and following industry thought leaders: Regular education updates marketing professionals on the evolving AI landscape, promoting agility and informed decision-making.

Sponsor for this episode…

This episode is brought to you by Condor Marketing & Staffing. 

Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs. 

Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.

We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.

To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at support@condoragency.com.