Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dynamic leadership has fueled data-driven strategies and innovative solutions to accelerate growth at Codal. A proponent of “controlled chaos,” she thrives in the fast-paced consulting environment, leading a marketing team across three continents.
Here’s a glimpse of what you’ll learn:
- [1:31] Inga Finneke discusses Codal’s diverse expertise, from e-commerce to custom solutions
- [3:50] Inga’s “controlled chaos” approach to marketing
- [16:02] The importance of aligning sales, marketing, and partnerships to drive seamless lead generation
- [16:39] Shared KPIs that keep Codal’s marketing and sales teams focused and collaborative
- [23:24] In-person team collaboration versus the virtual work environment
- [27:30] Inga’s strategies for successful brand awareness campaigns and how data plays a critical role
- [33:16] Codal’s approach to partnerships and the benefits of aligning with the right partners
- [37:24] Strategies for running purposeful campaigns that resonate with your audience
- [37:41] What is the significance of mentorship in a marketing career?
In this episode…
In the latest episode of the Tailwind Marketing Podcast, we sit down with Inga Finneke, Marketing Director at Codal, to talk about thriving in the fast-paced world of marketing agencies. Inga shares how she balances the “controlled chaos” of agency life, fostering creativity while driving growth. She dives into the importance of collaboration between marketing, sales, and partnerships to ensure lead generation and revenue goals are met. Inga also explains why in-person teamwork is still critical for success in today’s hybrid work environment.
Resources mentioned in this episode:
Quotable Moments:
- “Every day I wake up, and I’m like, what is today going to hold for me? And I like that.”
- “The lead generation will just not happen if you’re missing marketing and you’re just solely relying on sales.”
- “The most important thing, and this, I would say, probably doesn’t even go just for Codal, but I think lead generation really happens when all things combined happen together.”
- “Reading people’s body language, understanding people in person, I think, is super important.”
- “The biggest thing that I’ve learned throughout my career is to do things with a purpose.”
Action Steps:
- Implement a well-oiled machine strategy to unify marketing, sales, and partnership goals: This promotes seamless collaboration and mutual reliance among teams to drive growth efficiently.
- Conduct meticulous research and data analysis before undertaking any marketing campaign: This ensures all marketing efforts are targeted, purposeful, and grounded in hard data to maximize impact.
- Embrace the benefits and challenges of in-person collaboration for creative and strategic brainstorming: This fosters richer communication and idea-sharing, leading to more innovative and effective campaigns.
- Develop a clear, detailed brief for each campaign or project, outlining objectives, research, KPIs, and strategy. This provides a focused blueprint for action, leading to more cohesive and successful marketing initiatives.
- Establish and nurture strategic partnerships with a dedicated approach and shared ICPs for collective lead generation: This leverages the strengths and audiences of partnering entities, leading to mutual growth and a broader market reach.
Sponsor for this episode…
This episode is brought to you by Condor Marketing & Staffing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at support@condoragency.com.
