Charudhi Pankaj is the Head of Growth at Topflight, a software development firm specializing in AI healthcare product development. With a background in chemical engineering, Charudhi transitioned into marketing after moving countries and finding a passion for helping businesses grow. With nearly a decade of experience in marketing, she brings an engineering mindset to her approach, using data and structured analysis to drive results.
Here’s a glimpse of what you’ll learn:
- [05:00] The importance of starting with the numbers in marketing
- [08:30] How to apply an engineering mindset to solve marketing problems
- [12:00] The power of customer insights and how they shape marketing efforts
- [15:10] “Fail fast” approach in selecting marketing channels and tactics
- [18:30] Why building a brand is crucial, even for data-driven marketers
- [23:40] The evolving role of AI in marketing and its integration into decision-making
In this episode…
In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Topflight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fast” philosophy, AI’s impact on SEO, and how to do branding right without losing your performance mindset.
Resources mentioned in this episode:
Quotable Moments:
- “We need to think about what the customer’s pain points are in general.”
- “Fail fast: If in about 3 months you see no results at all, change your focus.”
- “Don’t be scared to change things up — keep diversifying.”
- “Brand marketing is important, even if you’re data-driven.”
Action Steps:
- Understand your current situation before developing a marketing approach.
- Focus on two marketing channels at first, and pivot quickly if they don’t deliver results.
- Diversify your content to include videos, blogs, and thought leadership to reach a wider audience.
- Build your brand slowly — experiment with small changes and refine based on customer feedback.
- Use AI tools to assist with tasks like content creation and video generation for quicker results.
- Keep learning and unlearning, as the marketing landscape is evolving rapidly.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at Condoragency.com or email us at hello@condoragency.com.
