Jeff Bradbury is the VP of Marketing at Network to Code, a network automation consultancy. With over two decades of experience in sales and marketing, Jeff has witnessed firsthand the evolution of the marketing world from traditional methods to today’s digital-first reality. He’s spent his career figuring out how to transform complex technical products into simple, compelling narratives that drive results.
Here’s a glimpse of what you’ll learn:
- [04:00] How B2B marketing has shifted from traditional ads to digital
- [08:30] Why the buyer’s journey isn’t a straight line anymore
- [12:00] How to align marketing efforts with sales goals to drive opportunities
- [20:00] Why AI is a tool, not a replacement for human creativity
In this episode…
The buyer’s journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on. It’s no longer about pushing content or chasing clicks, but about creating qualified opportunities that lead to real pipeline. They challenge the idea of being “data-driven” when the data is just clicks, and explain why cold email or paid search still have value—it all depends on where the buyer is in their process. If your marketing isn’t tied to sales, it’s not doing its job.
Resources mentioned in this episode:
Quotable Moments:
- “People don’t start at the top of the funnel and just move straight down anymore. They dip in and out of different parts of the funnel as they fill up their information needs.”
- “It’s tough to come up with a compelling story, but when you do, people usually are happy to accept that.”
- “The magic in content comes from the human. AI helps multiply that output.”
Action Steps:
- Stop focusing on vanity metrics; track inbound opportunities, not just clicks.
- Craft a story that resonates with human emotions and needs.
- Align marketing with sales goals to create real opportunities.
- Be agile in your approach—pivot when something doesn’t work.
- Use AI to improve efficiency, but always ensure human creativity drives content.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at Condoragency.com or email us at hello@condoragency.com.
