Ellie Behling is the Content Director at Modus Create, a consulting firm specializing in digital transformation, platform modernization, and lifecycle product development. With over 15 years of experience in tech marketing and a foundation in journalism, Ellie has built her career around the art and science of content creation, shaping strategies that address real-world business challenges. At Modus Create, she leads a content team, setting editorial standards that blend creativity with practicality.
Here’s a glimpse of what you’ll learn:
- [05:54] How to create actionable, audience-first content that goes beyond trends.
- [08:35] Why original insights are key in breaking through the noise of AI-generated content.
- [12:00] The importance of editorial gatekeeping in the era of instant content creation.
- [18:20] Practical steps to combat content fatigue in B2B audiences.
- [25:40] How storytelling can transform a brand’s connection with its audience.
- [36:05] Leveraging AI tools like Jasper to align content with your brand voice.
In this episode…
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience’s needs and your company’s strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.
Resources mentioned in this episode:
Quotable Moments:
- “Good content doesn’t just fill space; it addresses a specific audience challenge.”
- “AI is just a tool. What sets your content apart is the original insight only humans can provide.”
- “Content fatigue is real in B2B. It’s better to say fewer meaningful things than churn out mediocrity.”
- “We’re not talking to companies; we’re talking to humans with real goals and challenges.”
Action Steps:
- Prioritize audience-first content: Ensure every piece addresses a real problem or challenge your audience is facing.
- Audit your existing content: Identify high-performing pieces to establish a replicable voice and tone.
- Leverage AI as a tool, not a replacement: Use AI to streamline tasks but keep humans at the center of your strategy.
- Embrace creativity: Allocate time for brainstorming and testing new ideas that resonate on platforms like LinkedIn.
- Combat content fatigue: Focus on producing fewer but higher-quality pieces to build credibility and trust.
Sponsor for this episode…
This episode is brought to you by Condor Digital Marketing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at hello@condoragency.com.
