The Three Pillars of IT Growth: Process, Automation, and Visibility With Michael Johnson

Michael Johnson is the Director of Growth at Fast Slow Motion, a CRM solutions provider specializing in Salesforce and HubSpot implementations. With over 14 years of experience in the CRM space, Michael helps businesses design scalable systems that support growth and streamline operations. He is also the co-author of the upcoming book The Scalable Business Framework, which offers a blueprint for business leaders aiming to build self-sufficient, growth-oriented organizations.

Here’s a glimpse of what you’ll learn: 

• [02:19] The evolution of CRM systems: From digital Rolodexes to enterprise-wide tools.
• [04:36] Why scalable systems rely on three pillars: process, automation, and visibility.
• [06:07] The common pitfalls businesses face when implementing rigid processes.
• [09:14] How to align CRM tools with your business goals without overcomplicating.
• [15:22] Balancing automation and AI in CRM workflows to improve efficiency.
• [18:05] The value of an iterative approach: Starting small with minimally viable processes.
• [25:30] How early business values shape long-term growth strategies.

In this episode…

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highlights the psychological barriers to adopting new systems and offers practical advice for overcoming them. Tune in to learn how to lay the groundwork for automation, leverage CRM tools effectively, and prepare your business for the age of AI-driven growth.

Resources mentioned in this episode:

• Carlos Corredor on LinkedIn
• Michael Johnson on LinkedIn
• Fast Slow Motion website
• Salesforce
• HubSpot
• Condor Agency

Quotable Moments:

• “CRMs are no longer just tools for sales and marketing—they’re the backbone of a business’s operations.”
• “Processes are like the muscles of your business. Without rigidity, you can’t scale.”
• “Don’t let the perfect be the enemy of the good. Start small, learn, and iterate.”
• “AI in CRM is only as effective as the data you give it. Build the foundation first.”
• “Your purpose drives your people, and your people drive your profit.”

Action Steps:

1. Assess Your CRM Usage: Identify underutilized features in your current CRM and prioritize implementing them.
2. Document Core Processes: Focus on standardizing workflows that align with your business goals and eliminate inefficiencies.
3. Begin With MVP Automation: Start small with simple automations that create immediate value and scale them over time.
4. Educate Your Team: Foster adoption by involving your team in the design and implementation of systems.
5. Align AI with Business Goals: Use AI in CRM to enhance decision-making, but only after refining your processes and data structure.

Sponsor for this episode…

This episode is brought to you by Condor Digital Marketing. 

Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs. 

Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.

We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.

To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at hello@condoragency.com.