Rafael Moiseev is the VP of Global Marketing at Customertimes, a digital consultancy focused on full-cycle product development and digital engineering. With over 15 years of experience in technology services and B2B marketing, Rafael has built a reputation for his deep understanding of SaaS, task management, and logistics software. Now, as a leader in the services industry, he champions a collaborative, agile approach to marketing, emphasizing orchestration and cross-functional alignment to drive impactful results.
Here’s a glimpse of what you’ll learn:
- [05:19] Hire people who don’t need close oversight—leaders who set ego aside to get things done.
- [08:06] The right mindset matters more than the project management tool.
- [09:51] Events should provide value, enable networking, and keep the audience engaged.
- [11:18] Influencers aren’t always at the top; knowing who holds sway is key.
- [15:48] To stand out, move beyond standard tools and get creative with intelligence-gathering.
- [17:53] There’s no secret formula; you have to test, fail, and adapt.
- [19:05] Marketing is constant experimentation, evolving in approach and tech.
In this episode…
In this episode of the Tailwind Marketing Podcast, host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.
Resources mentioned in this episode:
Quotable Moments:
- “The days of A, B, C, D are over. This is a very agile team… we couldn’t do this without proper orchestration where everything feeds into each other.”
- “You have to hire the right people that don’t need too much leadership… they check their ego at the door and work together to get the job done.”
- “The marketing functions used to be more sequential, but now there’s a need for orchestration.”
- “The biggest piece I left out was network… utilize your company network for warm introductions.”
- “There’s no secret sauce in marketing. It’s all about experimentation… consistently evolving through strategy, tactics, and technology.”
Action Steps:
- Foster an integrative team culture: Break down silos and encourage collaboration across all marketing functions to ensure agile responses to market demands.
- Invest in marketing intelligence: Develop or refine in-house intelligence capabilities to better understand client needs and reduce reliance on external data platforms.
- Embrace a mindset of experimentation: Encourage trial and error in finding effective marketing paths and continually measure outcomes to set improvement benchmarks.
- Utilize company networks: Leverage existing connections within your organization to facilitate introductions and build relationships with potential clients.
Sponsor for this episode…
This episode is brought to you by Condor Marketing & Staffing.
Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs.
Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.
We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.
To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at support@condoragency.com.
