Breaking Down Marketing Creativeness in IT With Madison Rothschild

Madison Rothschild is the Marketing Manager at GSI, an IT services provider specializing in ERPs and cloud solutions. With a background in broadcasting and telecom, as well as a master’s in marketing and professionalism, her journey took her from the theme park industry to the complex world of tech. Excelling in brand management and public relations, Madison leads NetSuite marketing at GSI, translating her creative marketing talents to address industry-specific challenges. Known for seeking out the “why” behind products, she focuses on understanding customer pain points and utilizes her insights to drive effective, targeted campaigns.

Here’s a glimpse of what you’ll learn: 

• [1:09] Madison Rothschild’s journey from theme parks to marketing in tech
• [2:46] Adapting marketing strategies from B2C to B2B IT services
• [7:26] How to effectively shift brand messaging in the IT industry
• [8:42] The importance of specialized focus in understanding complex IT products 
• [13:02] Leveraging different platforms for IT services marketing
• [16:43] How to craft compelling messages without IT expertise
• [21:11] The power of aligning IT marketing messages with customer headaches 
• [24:47] Insights on professional growth and finding mentorship in the IT marketing world

In this episode…

Have you ever faced the daunting task of marketing a product so complex you didn’t know where to start? Promoting tech solutions requires a different playbook than consumer products. How can marketers in the IT space adapt proven strategies to resonate with a corporate audience and foster meaningful connections?

Madison Rothschild, a marketing dynamo at GSI, unpacks the essentials of overcoming these hurdles and achieving success. Narrating her transition from the simplicity of theme park marketing to the intricate world of IT services marketing, Madison reveals her approach to learning complex products, chunking strategies, and leveraging consultants’ knowledge to deepen understanding. With a commitment to trying new things and empowering team creativity, she tackles generational differences in marketing head-on, utilizing platforms like LinkedIn and YouTube to distribute content that educates and converts. By adapting to a continuously evolving market, fostering connections with the sales team, and addressing genuine customer pain points, IT companies can enhance marketing effectiveness. 

Join us on this episode of the Tailwind Marketing Podcast as we talk with Madison Rothschild, Marketing Manager at GSI. Madison shares her unique journey from the creative world of theme parks to the structured tech industry. Discover how she navigates the challenges of IT marketing, understands customer pain points, and stays innovative. Madison offers valuable tips on segmenting complex products and leveraging creative strategies in a tech-driven market. Tune in for insights on balancing creativity with technical marketing demands.

Resources mentioned in this episode:

• Carlos Corredor on LinkedIn
• Condor Agency
• Madison Rothschild on LinkedIn 
• GSI 
• Bill Craig on LinkedIn
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

Quotable Moments:

• “Be willing to go out there and know that you’re never going to know a product perfectly.”
• “You never know till you try, and sometimes when you try, it might not work out, but we’ve been very lucky that the new things we’ve tried have consistently been able to show new parts of our business.”
• “You have to learn a whole new dynamic process and a product.”

Action Steps:

1. Learn complex IT products incrementally by focusing on one aspect at a time: This approach helps avoid information overload and fosters a deeper understanding of your marketing solutions.
2. Leverage creativity from past experiences in different industries: This innovates IT marketing strategies, enhancing engagement and interest.
3. Emphasize customer pain points rather than features in your marketing messages: This allows for more relatable and impactful communication.
4. Collaborate closely with sales teams and technical experts: Team members can enhance your marketing campaigns with their insights and first-hand knowledge.
5. Seek a personal mentor within your field: Mentors can guide, inspire, and offer tailored advice on navigating the unique challenges of IT marketing.

Sponsor for this episode…

This episode is brought to you by Condor Marketing & Staffing. 

Condor is an ROI-driven digital marketing agency built by entrepreneurs for entrepreneurs. 

Our expert team helps clients identify and execute initiatives focused on business growth. We aim to democratize digital marketing with proven strategies and measurements that guarantee a return on investment by leveraging innovative technologies and the support of our Latin American office.

We provide strategic digital marketing advice, website development, content generation, SEO, performance marketing, social media marketing, CRM and email automation, web analytics and BI reporting, video production, and staffing services.

To learn more about our execution of ROI-focused marketing, reach out to us at CondorAgency.com or email us at support@condoragency.com.