Mastering UA to GA4 Migration: Last Minute Tips & Tricks

Have you asked yourself, how to migrate from UA to GA4? The legacy Universal Analytics will stop processing new data on July 1, 2023. Here’s how to carry out a quick and successful UA to GA4 migration, transitioning to the latest version of Google Analytics:

1. Use the GA4 Migration Assistant, a free tool that will save you a lot of time. As part of your GA4 migration checklist, review the recommendations carefully, especially events and parameters, to make sure they’re relevant to the business. Customize as needed, and finally test them to make sure tracking is working and making sense.

Screenshot of Google Analytics Universal showing how to use the GA4 Migration Assistant
UA screenshot showing a tip to facilitate the migration to GA4
Image showing how to verify that your GA4 setup reflects your tracking requirements after the migration

2. Set up filters and audiences to facilitate insights. For example, you could use a filter to exclude internal traffic from your reports, or you could use an audience to create a report on new users. Understanding your current tracking requirements and prioritizing the most important elements is key -Just as Yvonne Ivanescu suggests in her Guide To GA4-.

Image showing how to Set up Filters and Audiences in Google Analytics 4

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3. Integration is key. Right after your UA to GA4 migration, you’ll be able to integrate your GA4 with other tools, such as Google Ads, Google Marketing Platform, and Google Search Console. 

Screenshot showing how to integrate other tools to Google Analytics 4

4. Additionally, you can connect GA4 with CMS like WordPress, ecommerce solutions, marketing automation tools, CRM systems, data warehousing options, and business intelligence solutions. 

5. You can also connect GA4 with your platform for CMS, ecommerce, marketing automation, CRM, data warehousing and reporting/BI.

In your journey to migrate from UA to GA4, it’s recommended to set your data retention length to 14 months and activate Google Signals for cross-device tracking, remarketing capabilities, and expanded reporting.

However, if you’re eager for more comprehensive information, take a look at this migration guide for beginners created by Google. If you need a reminder of the benefits, check out our blog Google Analytics 4 Benefits, to enhance your marketing strategy and gain deep insights into your business’ performance.

Still need help?

Don’t panic, Condor’s experts in Marketing Analytics Services, have extensive experience setting up advanced tracking with GA4 across multiple industries, and it won’t take more than a couple of days. We can help you with both setup and insight gathering, so you can start increasing conversions and revenue.

Juan Flores

I'm a Mechanical Engineer with 3 years of experience in the digital marketing industry. I'm a highly motivated and results-oriented individual passionate about Web Analytics. My role at Condor consists of tracking user behavior using analytics platforms, like Google Analytics, to correctly attribute and measure the performance of our client's campaigns and marketing strategies.


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