Carlos Corredor Archives

Podcast

Making AI Accessible and Marketing Transformation With Joya Scarlata

In this episode of the Tailwind Marketing Podcast, we chat with Joya Scarlata, Director of Digital Marketing at InterraIT. Joya discusses how her fascination with AI during the pandemic led to a deep dive into its practical applications in marketing. She talks about making AI accessible, balancing AI tools with human creativity, and ethical considerations in AI use. Listen in to discover her tips for using AI to enhance marketing strategies, the importance of understanding AI fundamentals, and how AI can transform decision-making and business success in the tech industry.

July 26, 2024

Podcast

Breaking Down Marketing Creativeness in IT With Madison Rothschild

Join us on this episode of the Tailwind Marketing Podcast as we talk with Madison Rothschild, Marketing Manager at GSI. Madison shares her unique journey from the creative world of theme parks to the structured tech industry. Discover how she navigates the challenges of IT marketing, understands customer pain points, and stays innovative. Madison offers valuable tips on segmenting complex products and leveraging creative strategies in a tech-driven market. Tune in for insights on balancing creativity with technical marketing demands.

July 18, 2024

Podcast

Navigating AI for Web UX and Organizational Psychology With Erin Sucher-O’Grady

Join us on this episode of the Tailwind Marketing Podcast as we chat with Erin Sucher-O’Grady, a Senior Strategist at Integrity XD and a Harvard master’s student in organizational psychology. We discuss the impact of AI on web development, including a recent AI chatbot launch in healthcare. Erin also shares insights on maintaining team cohesion in remote and hybrid work environments post-COVID. Learn practical tips for leveraging AI, fostering organizational culture, and driving business success in the 21st century. Tune in for a deep dive into the intersection of technology and human behavior.

July 10, 2024

Podcast

Mastering Social Media Management in Today’s Marketing Environment With Hailey Pomara

Join us on the Tailwind Marketing Podcast as we chat with Hailey Pomara, Marketing Manager at ARK Technology Consultants and Social Media Manager for the Mineola School District. Hailey shares her journey of building a successful social media presence, strategies for engaging diverse audiences, and the importance of balancing quality and quantity in content creation. Discover how innovation and hands-on approaches can transform marketing in any industry.

June 26, 2024

Podcast

Simplifying Healthcare and Marketing With AI: Breaking Down Myths and AI Usage With Ben Brown

Join us for this insightful conversation of the Tailwind Marketing Podcast with Ben Brown, VP of Marketing at AKASA. Ben discusses the revolutionary impact of AI on hospital revenue cycles, transforming hours of paperwork into seconds. With a rich background in AI and analytics, Ben shares how AI empowers staff, improves accuracy, and enhances patient experiences. He tackles the common misconceptions about AI, highlighting its role as an assistant rather than a job threat, speaks about attribution as integral for any marketing team, and provides valuable tips on measuring AI performance and integrating AI seamlessly into marketing strategies.

June 18, 2024

Podcast

Navigating Life Sciences Marketing: Compliance, Technology, and Innovation With Kate McQuade

In this episode of the Tailwind Marketing Podcast, we chat with Kate McQuade, a marketing veteran with over 20 years of experience, particularly in the life sciences sector. Kate shares her expertise in navigating the strict regulatory landscape of pharmaceuticals, biotech, and medical devices, emphasizing the importance of transparency, patient safety, and global compliance. Kate also introduces us to P360’s innovative engagement suite, Zing, which helps life sciences companies communicate effectively while staying compliant. Listen in to discover how she balances regulatory demands with the need for marketing agility and gain insights into her leadership strategies and the role of

June 12, 2024

Podcast

Breaking Down Revenue Operations and AI in IT Marketing With Joey Sciarra

Join us in this insightful episode of the Tailwind Marketing Podcast as we sit down with Joey Sciarra, Director of Performance Marketing at Tensure. Joey delves into the transformative power of Revenue Operations (RevOps) and its critical role in aligning marketing and sales teams.

June 3, 2024

Podcast

Revamping Traditional Marketing Tactics With Dave DelVecchio

In this episode of the Tailwind Marketing Podcast, Carlos Corredor hosts Dave DelVecchio, the Vice President of Marketing and Communications at Sourcepass, to discuss melding traditional approaches with modern strategies in IT marketing. Dave shares valuable insights into leveraging growth through acquisitions and organic methods, highlights the critical role of adaptability and creativity in the competitive landscape, and emphasizes the value of interdepartmental coordination.

May 22, 2024

Podcast

Carlos Corredor on Outsourcing Top Talent in Latin America, Operational Needs To Consider, and Tips for US-Based Companies Wanting To Outsource Staff Overseas

In this episode of the Tailwind Marketing Podcast, Kevin Dunn of HubSpot and the Agency Unfiltered podcast flips the script and interviews Carlos Corredor about outsourcing talent outside of the US. Carlos discusses Condor Agency’s employee outsourcing business model, the solutions Condor Agency offers its clients, and the operational processes to consider when building an employee base outside of the US.

December 22, 2023

Podcast

Strategies for Fostering Partnerships To Grow and Scale an Agency

In this episode of the Tailwind Marketing Podcast, Carlos Corredor interviews Ben Fox, Co-founder and Managing Director at FP Digital, about cultivating relationships to grow an agency. Ben discusses the rebranding of FlowPress to FP Digital, the services they provide, the lessons he’s learned from overcoming a challenging year, and the importance of building partnerships.

December 22, 2023

Carlos Corredor

Initial Consultation