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COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. In this episode, Jocelyn Sexton and Carlos break down what’s actually working with...
The buyer’s journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs...
There’s something about B2B that makes marketers want to sound like robots. Brian Krenzer’s not here for it. In this episode, he and Carlos break down what B2B marketers can...
Marketing isn’t about cranking out perfect, timeless content anymore—it’s about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of...
What if everything you’re doing to “build” a community is driving it away? Jason Baum’s journey into community-building started in unexpected places—before it became a B2B buzzword. In this episode,...
The robots can write. That’s not the problem. The problem is they can’t sound like you. And if your content doesn’t sound like you, it might as well be invisible....