What Digital Marketing Trends to Watch Out For In 2023

People searching, sharing, and commenting on marketing trends 2023

Marketers must be aware of new trends as the digital landscape continues to evolve and expand. From the latest advancements in AI and machine learning to data-driven insights on customer behavior, this article explores 5 marketing trends for 2023.

Learn how to use these trends to reach your target audience and stay ahead of the competition.

AI in Digital Marketing

Digital marketing is an ever-evolving field that requires constant vigilance to stay ahead of the curve. As we move into 2023, businesses should be aware of a few digital marketing trends to stay ahead of the competition.

One digital marketing trend set to take off in 2023 is using artificial intelligence (AI). AI can be used for various tasks in digital marketing, such as helping businesses create more personalized content for their customers or assisting with targeted advertising.

Businesses that utilize AI effectively in their digital marketing efforts will be at a distinct advantage in the coming year. Those who don’t embrace this technology will likely fall behind as AI becomes more integral to the success of digital marketing campaigns.

Video and Live Streaming are Dominating the Digital Space

Video and live streaming are the most popular forms of digital content.

What does this mean for businesses? You need to start using video as part of your digital marketing strategy. But don’t worry; there’s still time to catch up!

  1. Use video to tell your brand’s story. Consumers are looking for brands they can connect with on a personal level. Videos are an excellent way to humanize your brand and build that connection.
  2. Take advantage of live-streaming platforms. Live streaming is one of the hottest trends in digital marketing right now.

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Mobile Optimization Is Crucial

Ensuring your website is optimized for mobile devices is more critical than ever. Mobile optimization is crucial for several reasons:

  1. Google and other search engines now consider how well a website is optimized for mobile devices when determining its ranking, so it’s essential to ensure your site is as mobile-friendly as possible.
  2. Improve your conversion rate: Visitors will likely give up and go elsewhere if your website is challenging to use or navigate on a mobile device. But if your site is easy to use and offers a great user experience on mobile devices, you’re more likely to convert visitors into customers or leads.
  3. Help you reach new customers. As more and more people turn to their mobile devices for information and connectivity, businesses that aren’t optimizing their websites for mobile are missing out on potential customers and sales.

Automation For the Win In 2023

It’s no secret that automation is on the rise in the marketing world. By 2023, as many as 80% of all marketing tasks will be automated.

Infographic with 4 automation benefits

1. More use of artificial intelligence and machine learning. AI and machine learning will continue to use more and more to automate tasks like data analysis, campaign optimization, and lead scoring.

2. Increased personalization. Thanks to automation, marketers can personalize their messages to each customer at a scale like never before.

3. Greater focus on customer experience. With more and more tasks being automated, marketers will have more time to focus on creating unique customer experiences that keep people coming back for more.

4. New opportunities for creativity. As automation takes more tedious work, marketers will have more opportunities to be creative in their campaigns and develop new ways to engage their audience.

Measuring Marketing ROI in 2023

There are countless ways to measure marketing ROI, but which method is best for your organization? It depends on your business objectives and the type of marketing activities you’re undertaking. But some general best practices can help you get started:

Two people analyzing marketing trends 2023 on a laptop, tablet, and sheets

1. Define your goals and KPIs upfront

Before measuring anything, you need to know what you’re trying to achieve. What will KPIs help you track progress? Once you clearly understand what you want to accomplish, you can develop a plan for measuring it.

2. Track all your marketing activities

To accurately measure ROI, you need to track your marketing activities. This includes traditional advertising to social media campaigns and events or trade shows. By tracking everything, you’ll see which activities are most effective and where you should invest more resources.

3. Use multiple methods of measurement

There needs to be a perfect way to measure marketing ROI. Instead, combine methods to get the most accurate picture possible, including surveys, customer data analysis, and A/B testing.


In short, what can we expect from marketing trends in 2023?

Greater use of AI and Automation

Artificial intelligence (AI) and automation are increasingly used in digital marketing. Automation can assist businesses with email marketing, social media posting, and website maintenance.

Increased Focus on Measurement

With the ever-growing amount of data available, businesses are under pressure to show ROI for their digital marketing activities. As a result, there is a greater focus on measurement and analytics.

More Personalized Experiences

Consumers expect personalized experiences from the brands they interact with online. Marketing automation software can segment consumers and deliver tailored messages based on their needs.

Are you considering investing in marketing automation? Schedule your free assessment today

Paola Luna

Client Services Director | Digital marketer with 10 years of experience working with advertising agencies, start-ups, and B2Bs creating data-driven marketing campaigns with ROI focus. Created The Good Marketing podcast in 2020 to help small business owners kickstart their marketing strategy.


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