Demand Gen that Drives Pipeline
Not just MQLs. The kind sales actually wants to call.
What a Mature
Demand Gen Program Looks Like
Where most companies get stuck
- Monthly ad spend < $30K, 90%+ in Paid Search, generic creatives, and landing pages.
- No ABM targeting, no target account lists—just demographic segmentation.
- < 5 content pieces per quarter, mostly blog posts, not mapped to funnel stages Generic creatives and landing pages.
- Manual data entry, duplicated fields, no lead scoring or enrichment.
- Occasional webinars with no follow-up strategy or ROI tracking
- Manual optimizations by campaign and keyword, no A/B testing
- KPIs: Clicks and conversions
Where we can take you next
- Monthly ad spend $80K+, full-funnel mix: Paid Search <50%, Programmatic 40%, Retargeting 10%.
- Full ABM and intent targeting (ZoomInfo, Bombora), target accounts divided into tiers.
- 10+ content pieces per quarter, mapped by persona and funnel stage, systematic repurposing.
- AI-driven lead enrichment and scoring, incorporating behavior and intent data, and multiple warm email domains
- 10+ events per year with pre-event targeting, post-event nurturing, and pipeline tracking.
- Creative variants by funnel stage and persona, always-on AI-aided optimization.
- KPIs: Pipeline contribution and closed revenue
What We Actually Do
Demand gen isn’t a tactic. It’s a system. Here’s what goes into it:
Paid Media
Reach the right buyers at every stage of the funnel.
Reach the right buyers at every stage of the funnel.
What we do
- Target intent, not just keywords
- Search term reports and competitor intel
- Landing pages that match persona and intent
- A/B test creative, copy, and CTAs
- Retarget engaged accounts across channels
- Track every lead back to CRM and pipeline
SEO
Get found for what your buyers actually search—not just keywords, but sales questions.
Get found for what your buyers actually search—not just keywords, but sales questions.
What we do
- Research what decision-makers and influencers search for at each funnel stage
- Optimize for AI results (rich snippets, schema markups, FAQs)
- Build content for each persona and buying stage
- Refresh old content, remove toxic links, and monitor domain authority
- Report on what drives pipeline, not just traffic
ABM Reach
Out
Get warm intros to your top accounts with outbound that feels personal, not spammy.
Get warm intros to your top accounts with outbound that feels personal, not spammy.
What we do
- Identify and tier target accounts using sales intelligence platforms (Apollo, ZoomInfo, etc.)
- Build messaging by persona and funnel stage, guided by sales feedback
- Use intent data (Bombora, 6sense) to reach accounts when they’re in-market
- Personalize at scale with AI, dynamic content, and conditional logic
- Track engagement and route hot leads directly to sales
Events +
Webinars
Create moments worth showing up for—and pair them with the right follow-up to keep deals moving.
Create moments worth showing up for—and pair them with the right follow-up to keep deals moving.
What we do
- Pre-event targeting to drive registrations from your best-fit accounts
- Post-event nurturing sequences based on engagement
- Enrich, score, and route leads automatically
- Tie event attendance to pipeline and closed revenue
- Use event insights to refine messaging and content strategy
CRM-first analytics, the real deal
Most agencies measure clicks and conversions. We measure pipeline and revenue.
We live in your CRM—where pipeline is created, deals are closed, and where you can see what’s working and what’s not.
What that means:
- Full integration between your ad platforms, marketing automation, and CRM (HubSpot, Salesforce)
- Tag every lead with source, campaign, keyword, and engagement history
- Real-time dashboards showing pipeline by channel, tactic, and persona
- Monthly reports tying spend to opportunities and closed revenue
- Daily monitoring to spot what's working (or bleeding budget) fast
Resource Center
Built for Mid-Market B2B Tech Services
We’re not generalists who “do B2B.” We only work with mid-market tech services companies—cloud, IT consulting, cybersecurity, MSPs, data centers, digital transformation. We deliver demand gen that doesn’t just look good in a dashboard, it gets qualified opportunities in the complexities of the business’ environment.
Why that matters:
We understand long sales cycles, buying committees, and high consideration decisions
We know your buyers: CIOs, IT directors, procurement teams who don’t impulse buy
We’ve seen what works (and what wastes budget) across dozens of companies like yours
Everyone at Condor completes a course on tech services before working with clients
Proof It Works
We’ve helped B2B tech service companies double and triple paid ROI by moving from “good enough” to sales-aligned.
“Since Condor took over the management of our campaigns, we started to see for the first time an increase in leads and how PPC has positioned itself as one of the most promising channels for revenue generation.”
Angie Assennato
Former Growth Marketing Director at TierPoint
Social +
Programmatic
Reach and engage the right buyers across social and display.
Reach and engage the right buyers across social and display.
What we do