In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Clay Tuten, CMO at Keymark, about lessons learned from entrepreneurship and how it shapes his marketing leadership philosophy. Clay shares how running his own business taught him the importance of specialization, hiring well, and the dangers of over-diversification. He emphasizes the need for marketers to "fail fast and fail forward," stressing that failure, when done quickly and purposefully, can lead to long-term success. He also dives into how businesses can effectively balance creative risks with data-driven decisions, and the role AI should play—complementing, not replacing, human expertise.
