IT Event Nurturing: Harvest What You Sowed
The unsexy post-event tactical discipline that will make or break your event ROI.
Use this guide to:
- Categorize your event attendees based on demographics and interests
- Set up effective lead capture systems to collect attendee information
- Develop targeted engagement strategies for different attendee groups
- Optimize your lead management process for efficient follow-up
- Measure and analyze engagement metrics to improve future events
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