Pipeline X-Ray
Most B2B marketing teams don’t know if and how they’re driving revenue. Let alone how to scale it or prove it to the C-suite. Let’s take 4 weeks to change that.
Start Your Pipeline X-Ray
Tell us what you can’t currently answer about your pipeline. We’ll come back within one business day to schedule a scoping call.
What You'll See
You know something isn’t working. This is the picture of what’s underneath.
What’s Actually
Generating Pipeline
Where
Things Stall
Your
Blind Spots
What to
Do First
What's Actually Generating Pipeline
Most reporting runs bottom-up: impressions, clicks, leads, and a hope that it ends in pipeline. We prefer top-down, following the money trail in the CRM. Start at closed clients and revenue and work back to what produced them, two years deep, by service, down to the source (sales, marketing, partner, referral) and then to the tactic and campaign.
Where Things Stall
For mid-market B2B, the hard part usually isn’t traffic and conversions. It’s leads that don’t become SQLs, SQLs that don’t become opportunities, opportunities that don’t close. We map rates and cycle time at each step, and tell you which one is costing you the most and what to do about it. Each break has its own explanation. Early in the funnel it’s usually targeting, qualification, or handoff speed. Closer to the opportunity stage, it’s budget, authority, need, or timing, and which one it is decides where you spend next.
Your Blind Spots
The gaps in your data, infrastructure, and process that are preventing better decisions.
Analytics that never tie back to the CRM, so you can’t tell which campaign brought someone ready to buy. Fields that default instead of evaluate. Stages nobody enforces, so an opportunity means something different depending on where it came from. No lead scoring, so sales spends its hours on the wrong leads. We tell you what’s missing, what it would take to fix, and which decisions you’re making blind until you do.
What to Do First
All of it ranked by revenue impact and level of effort, from quick wins to structural fixes, laid out on a six-month roadmap.
Not a list of findings. A sequence, with the revenue case for each move, that you can start on Monday and hand to whoever owns it.
The roadmap is written to be executed. If you want us to run it, that’s the engagement: matching the channel to the constraint, then re-running the analysis quarterly so each pass sharpens the last. If you’d rather run it yourself, the report stands on its own.
What the Report Looks Like
A sample spread, purpose-built on an Acme Co. dataset. Not a redacted client engagement.
Client Experiences
You can’t make decisions about what you want to do in the future if you don’t know how well you’ve done in the past. Getting some reporting set up was one of our early big wins. Visibility we were lacking.
—Lynette Ellsworth, Sr. Director Marketing Operations, TierPoint
What We Need From You
- Read access to your CRM
- Roughly six hours of your team's time across the four weeks
- All data is handled securely
Who Runs It
Carlos Corredor
Condor's founder and CEO
What It Costs
Fixed scope, fixed timeline. Launch pricing for our first engagements of 2026.
Credited Toward Execution
If you decide to have us execute the roadmap, the full $10,000 credits toward it.
Refund Guarantee
And if you don’t like the report, we’ll refund it, no questions asked.
Most X-Rays find enough misallocated budget to cover this several times over. The output is usually not a request for more money. It’s moving what you already spend to where it produces more.
- This works if you have a CRM in place and at least four quarters of closed-won history. If you stood up your CRM last quarter there's nothing to trace yet, and we'll tell you that before you pay us anything.
How It Works
Week 1
A 60-minute briefing with you, plus read access to your CRM and analytics. If your data can’t support the analysis, you hear it in week one, not week four.
Weeks 2 and 3
The diagnostic, plus interviews with up to four people across marketing, sales, and rev ops.
Week 4
Written report, live walkthrough with your team, and a scoped recommendation covering what to fix first and who should own it.
Start Your Pipeline X-Ray
Tell us what you can’t currently answer about your pipeline. We’ll come back within one business day to schedule a scoping call.