Opportunity Analysis

Push forward with confidence

As an IT marketing leader, you’re saying no every day to many potential investments and yes to the few that promise the biggest impact. But are they the best choices? Are you making the most of each? Could you be missing out on some quick wins?

How can we help?

We combine your challenges with our expertise to create a custom plan that maximizes your budget to drive more demand and sales, via a:

Multi-channel review: paid media, content/SEO, UX, ABM strategy, CRM/email, marketing automation, and analytics
IT-services focus: learn from the successes and mistakes of your competitors and industry peers -not only from yours
Data-driven, high-level and practical approach

Type of questions we’ll answer together:

What areas am I under/over investing?
How is competitor X generating leads?
How can I increase the ROI of my ABM/sales intelligence investment?
What are a couple of low hanging fruits?
What are the core paid keywords for my main services?

Sign me up for the Growth Accelerator Plan!

How It Works

Pre-Meeting Survey: spend 5 min answering questions about your current state and challenges.
Discovery Session: Let’s meet to set clear objectives, review your business goals, and identify challenges and pain points. We’ll go over KPIs, current performance, and assess your martech and positioning.
Strategy Session: join us for a one-hour Zoom meeting to go over insights and what has worked and what hasn’t for companies in your industry with similar challenges, and brainstorm how your 6-12 month marketing roadmap should look like.
Detailed report: including the agreed main areas of opportunities, recommended roadmap, resources/best practices to execute them, and competitive intelligence insights.
Potential Outcomes:
- Execute independently: Love the plan? Your team can implement it.
- Partner with us: if you prefer our guidance and expertise.
- Satisfaction guaranteed: Don’t like the plan? We’ll refund the total cost.

Deliverables Breakdown per Channel

Paid Media

• Audit historical performance
• KPI analysis by solution and campaign type
• Keyword discovery, messaging & positioning, remarketing strategy, landing pages

SEO

• Keyword opportunities & intentions related to business goals
• Find what the competitors rank highly for and you don't
• Identify technical issues (duplicate or missing meta tags, broken links, sitemap, robot updates, etc.) and prioritization

Web Analytics & Reporting

• Google Analytics, Google Tag Manager and other marketing platforms review and integration
• Proper marketing measurement framework
• Data visualization and reporting recommendations

Marketing Automation

• Overall database health, duplicated or incomplete properties
• Workflows & Forms
• Lead management recommendations
• Proposed lead scoring system

Website Performance

• Improvement opportunities in user experience, speed, usability, mobile experience, and content
• Heat map analysis to obtain insights about user interaction and behavior as they engage with website and products

Is This for You?

You lead the marketing department of an IT services company
Your company has over $50M in annual revenue, with double-digit YoY growth expectations
Your team is responsible to drive part of that growth
You’re open to change and implement new strategies to maximize your budget