IT Event Nurturing: Harvest What You Sowed

The unsexy post-event tactical discipline that will make or break your event ROI.

Event Nurturing Services

Email Sequences

Send personalized emails to guide leads through the sales funnel.

LinkedIn Interactions

Automate profile views, likes, connections and introductions on LinkedIn post-event.

Set Alerts and Reminders

Automatic follow-up prompts for timely lead engagement.

Data Enrichment

For contacts and companies to help personalized follow ups.

Lead Processing

Sort and assign leads based on interaction and potential.

Lead Scoring

Prioritize high-converting leads post-event.

ABM Remarketing Campaigns

On LinkedIn, Zooinfo, 6sense, etc, to engage key accounts based on their event behavior.

Pre-Event Marketing Checklist

Learn to categorize and prioritize leads based on their interests, behaviors, and engagement levels to tailor your follow-up communications for maximum impact.

Event ROI Dashboard

Access a sample spreadsheet featuring key performance indicators (KPIs) and general metrics to evaluate the success of your lead nurturing strategy for IT events. This comprehensive dashboard provides benchmarks to gauge the effectiveness of your efforts, allowing you to measure performance and identify areas for improvement.

Post-Event Segmentation Guide

This resource outlines crucial steps for setting up your lead management process, from establishing lead capture systems to planning attendee engagement strategies. Use our checklist to ensure you are well-prepared to connect with attendees and create a solid foundation for effective post-event communications.

Event Nurturing Toolkit

(hint: 5 of them are free)

Explore our Martech Toolkit, designed to support your IT event marketing efforts at every stage. Implement our resources to organize attendee data, streamline communications, and maintain engagement, ensuring that every interaction counts towards closing more deals and higher event ROI.

Increased Conversion Rates

Improved Lead Quality

Reduced Sales Cycle Length

Brand Awareness and Trust

Facts: Nurturing and ROI

Nurturing IT event leads is essential for maximizing the ROI of your events. Here’s how:

Hear it from our clients:

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“I think that Condor right now has a very creative, very smart team who really put themselves in our shoes as a client. They have a yes attitude and try to work on this project as a team rather than the typical relationship.”

“Condor has been a tremendous help with our lead nurturing process. They handle everything from uploading our lead lists, resolving errors and sending the leads to nurture in a timely manner. We also have their help in drafting up copy for the emails for our nurture streams. Because we have many lead lists coming in every week that go to different nurtures, they play a crucial role in helping us stay organized and on top of our nurture programs.”

Let’s Take You to Condor-Level Heights

Why the name Condor? The condor is one of the highest flying birds in the world, so it’s an analogy of helping businesses taking off to new heights. Also, the Andean condor is a bird from Latin America, where having our operations represents a key competitive advantage for our clients.